This course covers the basic principles, processes and applications of public relations and strategic communications in the arts and entertainment sectors and across the creative industries. History of the profession, theoretical context and practical and creative aspects of planning will be approached through case studies and situational analysis.
This course covers the basic principles, processes and applications of public relations and strategic communications in the arts and entertainment sectors and across the creative industries. History of the profession, theoretical context and practical and creative aspects of planning will be approached through case studies and situational analysis.