This course is meant to teach non-commerce students key concepts in entrepreneurship. Throughout the semester, students will be exposed to the key tenants of an entrepreneurial mindset and the skills associated with it, the key elements to identifying opportunities, starting a new venture, as well as the critical role that entrepreneurship plays in today's global economy. Topics include: opportunity identification and evaluation, articulation and testing of a unique value proposition, customer discovery, market analysis, financing the venture, minimum viable product development, as well as a broader discussion on the different forms of entrepreneurship (e.g., family business, social ventures, corporate innovation). The course is designed for modular, asynchronous course delivery with provision for several live Q&A workshops. By the end of the semester, students will have gained an understanding of what it means to think and act as entrepreneurs, and how entrepreneurial thinking can be applied to a wide array of business scenarios.
This course is meant to teach non-commerce students key concepts in entrepreneurship. Throughout the semester, students will be exposed to the key tenants of an entrepreneurial mindset and the skills associated with it, the key elements to identifying opportunities, starting a new venture, as well as the critical role that entrepreneurship plays in today's global economy. Topics include: opportunity identification and evaluation, articulation and testing of a unique value proposition, customer discovery, market analysis, financing the venture, minimum viable product development, as well as a broader discussion on the different forms of entrepreneurship (e.g., family business, social ventures, corporate innovation). The course is designed for modular, asynchronous course delivery with provision for several live Q&A workshops. By the end of the semester, students will have gained an understanding of what it means to think and act as entrepreneurs, and how entrepreneurial thinking can be applied to a wide array of business scenarios.
