This course is designed to expose undergraduate students to research methods and their applications in business. Students will develop an awareness and understanding of research methodologies used in business including experimental research, qualitative methods, and quantitative analysis. Students will learn of possible career paths as business researchers and have the opportunity to explore the entire spectrum of research-related activities from preparing literature reviews to formulating research questions, designing empirical tests and collecting data, conducting analysis and ensuring robustness. The ethical treatment of participants, inclusive research design, and systematic bias in research will be discussed. The course will culminate with a poster session in which students share their research outcomes. Undergraduate students completing the course will be prepared for an independent reading/project course or to pursue a research graduate degree.
This course is designed to expose undergraduate students to research methods and their applications in business. Students will develop an awareness and understanding of research methodologies used in business including experimental research, qualitative methods, and quantitative analysis. Students will learn of possible career paths as business researchers and have the opportunity to explore the entire spectrum of research-related activities from preparing literature reviews to formulating research questions, designing empirical tests and collecting data, conducting analysis and ensuring robustness. The ethical treatment of participants, inclusive research design, and systematic bias in research will be discussed. The course will culminate with a poster session in which students share their research outcomes. Undergraduate students completing the course will be prepared for an independent reading/project course or to pursue a research graduate degree.
