How do businesses remain financially and socially viable in the face of competition? How can businesses not only be profitable, but also manage the nonmarket social and political environments? These are some of the fundamental questions of strategy that we will seek to answer in class. Business strategy is a multi-faceted concept by which management teams shape the structure and direction of the firm as well as coordinate various functions to effectively compete in specific marketplaces. Throughout this course, we will emphasize that at the heart of effective strategy is uniqueness, fit, and tradeoffs to realize competitive advantage.
How do businesses remain financially and socially viable in the face of competition? How can businesses not only be profitable, but also manage the nonmarket social and political environments? These are some of the fundamental questions of strategy that we will seek to answer in class. Business strategy is a multi-faceted concept by which management teams shape the structure and direction of the firm as well as coordinate various functions to effectively compete in specific marketplaces. Throughout this course, we will emphasize that at the heart of effective strategy is uniqueness, fit, and tradeoffs to realize competitive advantage.
