This introductory marketing course covers essential frameworks, processes, and systems that help students understand how marketing operates within organizations. Students will develop analytical capabilities, decision-making skills and customer centric plans that drive sustainable impact for customers. This course will help students to understand how marketing is evolving in a digital and increasingly AI driven world. Students will be required to reflect on how marketing plans are adapted to meet the diverse needs of business and consumers markets.
This introductory marketing course covers essential frameworks, processes, and systems that help students understand how marketing operates within organizations. Students will develop analytical capabilities, decision-making skills and customer centric plans that drive sustainable impact for customers. This course will help students to understand how marketing is evolving in a digital and increasingly AI driven world. Students will be required to reflect on how marketing plans are adapted to meet the diverse needs of business and consumers markets.
