This course introduces the main functional areas of business, including strategy, marketing, operations and finance, and demonstrates how these areas interact to produce and market products and/or services effectively and efficiently. It provides an overview of the modern corporate enterprise in Canadian and international contexts, and of the tasks, practices, and responsibilities of its managers, and is designed to ensure all students, regardless of background or experience, are equipped to understand analytics in the context of business and management.
This course introduces the main functional areas of business, including strategy, marketing, operations and finance, and demonstrates how these areas interact to produce and market products and/or services effectively and efficiently. It provides an overview of the modern corporate enterprise in Canadian and international contexts, and of the tasks, practices, and responsibilities of its managers, and is designed to ensure all students, regardless of background or experience, are equipped to understand analytics in the context of business and management.
