This capstone project course provides students with a final opportunity to customize their learning within the GMMA project. This project course is designed to enable students to choose a project focus (e.g. new business opportunity, how analytics can be used to recreate the marketing function) and apply most, if not all, of the material covered during the program. The network of partners delivering this program will facilitate the selection of projects for this final program deliverable.
This capstone project course provides students with a final opportunity to customize their learning within the GMMA project. This project course is designed to enable students to choose a project focus (e.g. new business opportunity, how analytics can be used to recreate the marketing function) and apply most, if not all, of the material covered during the program. The network of partners delivering this program will facilitate the selection of projects for this final program deliverable.
