This course will provide students with a high-level introduction to the role of digital product management in organizations and why this role is so important in organizations that aspire to pursue new strategic opportunities, change their business models and transform existing organizational structures. At the core of this course is the reality that despite a plethora of investment in digital innovation, organizations are struggling to translate their digital aspirations into valuable business results. Students will develop a comprehensive understanding of the entire life cycle of a product (from cradle-to-grave), key activities within each phase, and the ability to develop a product management plan that aligns the product strategy to the business strategy, incorporates key activities across business functions, scales the product into operation, and thoughtfully plan for the products end-of-life.
This course will provide students with a high-level introduction to the role of digital product management in organizations and why this role is so important in organizations that aspire to pursue new strategic opportunities, change their business models and transform existing organizational structures. At the core of this course is the reality that despite a plethora of investment in digital innovation, organizations are struggling to translate their digital aspirations into valuable business results. Students will develop a comprehensive understanding of the entire life cycle of a product (from cradle-to-grave), key activities within each phase, and the ability to develop a product management plan that aligns the product strategy to the business strategy, incorporates key activities across business functions, scales the product into operation, and thoughtfully plan for the products end-of-life.
