This course will introduce students to systems thinking as a foundational knowledge base for digital product management. At the core, systems thinking is important to extend product design beyond desirability to consider the factors that make it viable (should we do it) as well as feasible (can we do it). Students will come to realize that what is desirable for users is not always viable or feasible for the business. To assess viability, the individual assignment in this course is the translation of a high-level product strategy into a financial plan (cost structure, revenue streams). Feasibility is the assessment of key resources, key activities, and key partners to identify headwinds (risks and obstacles) and create tail winds (enablers and opportunities). By taking this course, students will be introduced to modern techniques (anchoring, streamlining) related to effective product management strategy and how to apply these techniques to create a product blueprint.
This course will introduce students to systems thinking as a foundational knowledge base for digital product management. At the core, systems thinking is important to extend product design beyond desirability to consider the factors that make it viable (should we do it) as well as feasible (can we do it). Students will come to realize that what is desirable for users is not always viable or feasible for the business. To assess viability, the individual assignment in this course is the translation of a high-level product strategy into a financial plan (cost structure, revenue streams). Feasibility is the assessment of key resources, key activities, and key partners to identify headwinds (risks and obstacles) and create tail winds (enablers and opportunities). By taking this course, students will be introduced to modern techniques (anchoring, streamlining) related to effective product management strategy and how to apply these techniques to create a product blueprint.
