This course introduces students to the process of gathering and transforming user-level data into insights that reveal how customers interact with the digital product. Students will learn how product analytics enables organizations to track and analyze its users' journeys from user activation through all other phases of use. Product analytics is a powerful way to understand what makes users engage with the product, enable product improvements, and evaluate the benefit the digital product provides to customers and other business performance indicators. Students will learn how to capture trace data (e.g., average time users spend on specific features, how many times users return in a day/week), build a simple analytical model, and use insights to improve user experiences (UX).
This course introduces students to the process of gathering and transforming user-level data into insights that reveal how customers interact with the digital product. Students will learn how product analytics enables organizations to track and analyze its users' journeys from user activation through all other phases of use. Product analytics is a powerful way to understand what makes users engage with the product, enable product improvements, and evaluate the benefit the digital product provides to customers and other business performance indicators. Students will learn how to capture trace data (e.g., average time users spend on specific features, how many times users return in a day/week), build a simple analytical model, and use insights to improve user experiences (UX).
