This course will provide students with the foundations of survey (field) research method design. Topics covered in this course include, but are not limited to, sample design, execution, and estimation; alternative sample designs and modes of data collection; the effect of question structure, wording, and context on respondent behaviour; the equivalent of at least one session of the 6 will be dedicated to ethical considerations associated with the survey method. (Crossed with MGMT 804). (1.5 credit units).
This course will provide students with the foundations of survey (field) research method design. Topics covered in this course include, but are not limited to, sample design, execution, and estimation; alternative sample designs and modes of data collection; the effect of question structure, wording, and context on respondent behaviour; the equivalent of at least one session of the 6 will be dedicated to ethical considerations associated with the survey method. (Crossed with MGMT 804). (1.5 credit units).
