This course is led by innovators, experienced entrepreneurs and designers, and will introduce the student to the world of ideation, product and service design, prototyping, validation, business model generation, fundraising, marketing and more. In order to do so, this course will present design and product development approaches, which is linked to entrepreneurial project management. The concept of a value proposition, the interdependence between the product, the service, the market and the business model, is particularly discussed, as well as all phases of a design process related to it.
This course is led by innovators, experienced entrepreneurs and designers, and will introduce the student to the world of ideation, product and service design, prototyping, validation, business model generation, fundraising, marketing and more. In order to do so, this course will present design and product development approaches, which is linked to entrepreneurial project management. The concept of a value proposition, the interdependence between the product, the service, the market and the business model, is particularly discussed, as well as all phases of a design process related to it.
