Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Includes: Experiential Learning Activity Precludes additional credit for BUSI 2204. Prerequisite(s): restricted to students in the B.I.T. degree program. Lectures three hours a week.
Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Includes: Experiential Learning Activity Precludes additional credit for BUSI 2204. Prerequisite(s): restricted to students in the B.I.T. degree program. Lectures three hours a week.
