Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations. Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations. Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
