Theories and practice of marketing in business-to- business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues. Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
Theories and practice of marketing in business-to- business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues. Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
