An overview of essential marketing metrics used for enhancing marketing decisions. The course consists of seven core modules: share metrics, margins and profits, pricing, product and portfolio management, sales force management, promotion profitability, and customer profitability. Prerequisite(s): BUSI 2018 (or BUSI 1005) and BUSI 2208. Lecture three hours a week. [0.5 credits]
An overview of essential marketing metrics used for enhancing marketing decisions. The course consists of seven core modules: share metrics, margins and profits, pricing, product and portfolio management, sales force management, promotion profitability, and customer profitability. Prerequisite(s): BUSI 2018 (or BUSI 1005) and BUSI 2208. Lecture three hours a week. [0.5 credits]
