The marketing function in international markets from a strategic and managerial perspective. Environments of foreign markets in relation to marketing research, international branding and positioning, and product, price, distribution, and communication strategies. International expansion methods and foreign market evaluation and selection. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
The marketing function in international markets from a strategic and managerial perspective. Environments of foreign markets in relation to marketing research, international branding and positioning, and product, price, distribution, and communication strategies. International expansion methods and foreign market evaluation and selection. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each). Lecture three hours a week. [0.5 credits]
