In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice. Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each). Lecture three hours a week. [0.5 credits]
In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice. Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each). Lecture three hours a week. [0.5 credits]
