Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences. Prerequisite(s): third year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each). Also offered at the graduate level, with different requirements, as MKTG 5229, for which additional credit is precluded. Lecture three hours a week.
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences. Prerequisite(s): third year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher in each). Also offered at the graduate level, with different requirements, as MKTG 5229, for which additional credit is precluded. Lecture three hours a week.
