A critical analysis of major constructs and basic mechanisms of advertising, social marketing and other aspects of consumer culture. The course examines the social, political-economic and cultural implications of consumer culture. Precludes additional credit for COMM 3301 (no longer offered) and COMM 3308 (no longer offered). Prerequisite(s): third-year standing in Communication and Media Studies (including BPAPM related specializations), or permission of the School of Journalism and Communication. Lectures and discussion groups three hours a week.
A critical analysis of major constructs and basic mechanisms of advertising, social marketing and other aspects of consumer culture. The course examines the social, political-economic and cultural implications of consumer culture. Precludes additional credit for COMM 3301 (no longer offered) and COMM 3308 (no longer offered). Prerequisite(s): third-year standing in Communication and Media Studies (including BPAPM related specializations), or permission of the School of Journalism and Communication. Lectures and discussion groups three hours a week.
