A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences. Includes: Experiential Learning Activity Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication. Workshop three hours a week. [0.5 credits]
A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences. Includes: Experiential Learning Activity Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication. Workshop three hours a week. [0.5 credits]
