Builds upon material in COMMERCE 1MA3 (or 2MA3) but is more applied in nature and covers the marketing mix in greater depth. It relies more on practical, real world cases. A major field project (for example, student teams working with companies) is a critical part of the course.
Builds upon material in COMMERCE 1MA3 (or 2MA3) but is more applied in nature and covers the marketing mix in greater depth. It relies more on practical, real world cases. A major field project (for example, student teams working with companies) is a critical part of the course.
