This course will familiarize students with key managerial and policy issues involved in the design, implementation and assessment of the retail mix. It will cover several areas relating to the institution of retailing, elements of the retail environment; and retail strategies.
This course will familiarize students with key managerial and policy issues involved in the design, implementation and assessment of the retail mix. It will cover several areas relating to the institution of retailing, elements of the retail environment; and retail strategies.
