This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
