A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 232 or ECON 233 or STAT 270 or STAT 271, and BUS 343, both with a minimum grade of C- and 45 units; OR data science majors with BUS 343 with a minimum grade of C- and 45 units. Students with credit for BUS 442 may not complete this course for further credit.
A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Prerequisite: BUS 232 or ECON 233 or STAT 270 or STAT 271, and BUS 343, both with a minimum grade of C- and 45 units; OR data science majors with BUS 343 with a minimum grade of C- and 45 units. Students with credit for BUS 442 may not complete this course for further credit.
