A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343 with a minimum grade of C- and 45 units; OR business administration minor students admitted Fall 2025 - onwards with BUS 341 with a minimum grade of C- and 45 units.
A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343 with a minimum grade of C- and 45 units; OR business administration minor students admitted Fall 2025 - onwards with BUS 341 with a minimum grade of C- and 45 units.
