Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 343 and BUS 360W, or innovation and entrepreneurship certificate students with BUS 343 and an upper division Writing (W) course, both with a minimum grade of C-; 60 units.
Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 343 and BUS 360W, or innovation and entrepreneurship certificate students with BUS 343 and an upper division Writing (W) course, both with a minimum grade of C-; 60 units.
