This course deals with the marketing of products and services to industrial and other non-consumer sector buyers. The student will be expected to apply previously acquired marketing skills to purchasing situations which arise between organizations. Due to the nature of manufacturing activity in this province, industrial marketing will be approached from a resource industry based standpoint where discussions permit. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Students with credit for BUS 344 may not complete BUS 444 for further credit.
This course deals with the marketing of products and services to industrial and other non-consumer sector buyers. The student will be expected to apply previously acquired marketing skills to purchasing situations which arise between organizations. Due to the nature of manufacturing activity in this province, industrial marketing will be approached from a resource industry based standpoint where discussions permit. Prerequisite: BUS 343, 360W, both with a minimum grade of C-; 60 units. Students with credit for BUS 344 may not complete BUS 444 for further credit.
