Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. Prerequisite: BUS 254, BUS 345, BUS 347, and BUS 360W, all with a minimum grade of C-; 90 units. Students with credit for BUS 491, BUS 492, BUS 493, BUS 494, or BUS 495, under the title "Product & Brand Management" may not take this course for further credit.
Designed for students seeking a position in product management, topics include defining the role of the product manager; understanding your product as a business; organizational structures, informal networks and how the influential product manager taps into them; product lifecycles (PLC); building visibility and cross-functional teams; competitor analysis; pricing methods and the 4Ps. Prerequisite: BUS 254, BUS 345, BUS 347, and BUS 360W, all with a minimum grade of C-; 90 units. Students with credit for BUS 491, BUS 492, BUS 493, BUS 494, or BUS 495, under the title "Product & Brand Management" may not take this course for further credit.
