An introduction to the application of pricing, promotion, channel selection and product planning to marketing decisions. Students with credit for BUS 615 or BUS 702 or BUS 754 may not take this course for further credit.
An introduction to the application of pricing, promotion, channel selection and product planning to marketing decisions. Students with credit for BUS 615 or BUS 702 or BUS 754 may not take this course for further credit.
