Topics covered include defining the role of the product manager; product lifecycles (PLC) and PM activities at each stage of the PLC; customer discovery; design thinking; personas and user stories; product-market fit; agile vs. waterfall development methodologies; minimum viable product (MVP); user journey mapping; roadmaps; competitor analysis; pricing methods and product metrics. Prerequisite: BUS 714.
Topics covered include defining the role of the product manager; product lifecycles (PLC) and PM activities at each stage of the PLC; customer discovery; design thinking; personas and user stories; product-market fit; agile vs. waterfall development methodologies; minimum viable product (MVP); user journey mapping; roadmaps; competitor analysis; pricing methods and product metrics. Prerequisite: BUS 714.
