Several of the largest companies in the world rely on digital platforms. These and many other businesses embrace and shape digital technologies to create and run platform businesses. This course takes a strategic innovation approach to understand the dynamics, business models, tactics, regulations, and technologies behind the rise of digital platform businesses. Prerequisite: BUS 714.
Several of the largest companies in the world rely on digital platforms. These and many other businesses embrace and shape digital technologies to create and run platform businesses. This course takes a strategic innovation approach to understand the dynamics, business models, tactics, regulations, and technologies behind the rise of digital platform businesses. Prerequisite: BUS 714.
