An introduction to the application of pricing, promotion, channel selection and product planning to marketing decisions. The strategic consideration of marketing management and its impact on the firm will be discussed. Students with credit for BUS 556 or BUS 615 or BUS 754 may not take this course for further credit.
An introduction to the application of pricing, promotion, channel selection and product planning to marketing decisions. The strategic consideration of marketing management and its impact on the firm will be discussed. Students with credit for BUS 556 or BUS 615 or BUS 754 may not take this course for further credit.
