Explores the process of innovation. Students will use tools developed for the purpose of understanding customers' experience with products and services, such as the customer's "journey" and the stakeholders involved. They will learn to frame business issues in terms of the customer's perspective, how customers' experience can be understood through observational research, and how solutions can be developed through structured creative thinking.
Explores the process of innovation. Students will use tools developed for the purpose of understanding customers' experience with products and services, such as the customer's "journey" and the stakeholders involved. They will learn to frame business issues in terms of the customer's perspective, how customers' experience can be understood through observational research, and how solutions can be developed through structured creative thinking.
