The focus is on how to design, evaluate and conduct quantitative research as used in academic business publications. Major topics in this course include the notion of constructs, reliability and validity in measurement, scale development processes, data sources and sampling considerations, types of associations among variables (linear, curvilinear, mediation, and moderation), levels of analysis, and experimental and quasi-experimental design. Corequisite: BUS 971.
The focus is on how to design, evaluate and conduct quantitative research as used in academic business publications. Major topics in this course include the notion of constructs, reliability and validity in measurement, scale development processes, data sources and sampling considerations, types of associations among variables (linear, curvilinear, mediation, and moderation), levels of analysis, and experimental and quasi-experimental design. Corequisite: BUS 971.
