This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students with credit for CMNS 474 may not take this course for further credit. Quantitative.
This course examines business practices within book publishing firms. It emphasizes financial planning and operations, acquisitions, marketing and promotion. Prerequisite: 75 units. Students with credit for CMNS 474 may not take this course for further credit. Quantitative.
