Technological change is affecting the media and traditional publishing by disrupting its business model, methods of dissemination, and control. Students will gain foundational skills to begin to understand and evaluate these new publishing models with a specific focus on content, audience, and revenue creation. Prerequisite: 75 units. Students who have taken PUB 480 under the title "Journalism as a Publishing Problem" may not take this course for further credit.
Technological change is affecting the media and traditional publishing by disrupting its business model, methods of dissemination, and control. Students will gain foundational skills to begin to understand and evaluate these new publishing models with a specific focus on content, audience, and revenue creation. Prerequisite: 75 units. Students who have taken PUB 480 under the title "Journalism as a Publishing Problem" may not take this course for further credit.
