Students work in teams to set up simulated publishing companies, taking on industry roles such as editor, art director, and marketing manager. Each team then develops a company mission and a list of printed books and digital publications. The team produces editorial and marketing documents; creates design solutions for print and online; projects revenue and expenses for each publication; and makes a final presentation to a panel of publishing professionals.
Students work in teams to set up simulated publishing companies, taking on industry roles such as editor, art director, and marketing manager. Each team then develops a company mission and a list of printed books and digital publications. The team produces editorial and marketing documents; creates design solutions for print and online; projects revenue and expenses for each publication; and makes a final presentation to a panel of publishing professionals.
