Development of research hypothesis, questions, and variables for audience and communications research; implementation of qualitative and quantitative research designs; collection, analysis, visualization, and reporting of qualitative and quantitative data; participation in research activities to apply research methods and analyses guided by sociological, psychological, and anthropological theories. Credits 3. 3 Lecture Hours.
Development of research hypothesis, questions, and variables for audience and communications research; implementation of qualitative and quantitative research designs; collection, analysis, visualization, and reporting of qualitative and quantitative data; participation in research activities to apply research methods and analyses guided by sociological, psychological, and anthropological theories. Credits 3. 3 Lecture Hours.