Development of a market plan targeting the food and agribusiness market sector; market analysis; business propositions; action plans for executing the 4 P's (Product, Price, Place, Promotion); monitoring and measurement. Prerequisites: AGEC 314 or MKTG 321 or MKTG 409; AGEC 315; junior or senior classification or approval of instructor Credits 0 to 3. 0 to 3 Lecture Hours.
Development of a market plan targeting the food and agribusiness market sector; market analysis; business propositions; action plans for executing the 4 P's (Product, Price, Place, Promotion); monitoring and measurement. Prerequisites: AGEC 314 or MKTG 321 or MKTG 409; AGEC 315; junior or senior classification or approval of instructor Credits 0 to 3. 0 to 3 Lecture Hours.
