. Digital communication analytics; extraction of information and knowledge from digital communication data; application of data-analytics to social media marketing, demographic analyses of web users, optimization and connection of results across digital tactics; applications of special interest to fields of strategic communication, public relations, advertising, integrated marketing communication, social media strategy and journalism. Credits 3. 3 Lecture Hours.
. Digital communication analytics; extraction of information and knowledge from digital communication data; application of data-analytics to social media marketing, demographic analyses of web users, optimization and connection of results across digital tactics; applications of special interest to fields of strategic communication, public relations, advertising, integrated marketing communication, social media strategy and journalism. Credits 3. 3 Lecture Hours.
