Market and financial feasibility analysis; resource characteristics, location and market aspects of hospitality, tourism and event enterprises; sources of funding for facility development; approaches to marketing hospitality, tourism and event services; business plan development. Prerequisites: HMGT 223 or HMGT 411; junior or senior classification Credits 3. 3 Lecture Hours.
Market and financial feasibility analysis; resource characteristics, location and market aspects of hospitality, tourism and event enterprises; sources of funding for facility development; approaches to marketing hospitality, tourism and event services; business plan development. Prerequisites: HMGT 223 or HMGT 411; junior or senior classification Credits 3. 3 Lecture Hours.
