International contemporary trends including Integrated Resort and Mega Hotels to include accommodations, entertainment, event venues, theme parks, luxury management and retail facilities; course will address branding and market segmentation, and how those specific niches influence future development of hotels and resorts. Prerequisites: HMGT 352; junior or senior classification Credits 3. 3 Lecture Hours.
International contemporary trends including Integrated Resort and Mega Hotels to include accommodations, entertainment, event venues, theme parks, luxury management and retail facilities; course will address branding and market segmentation, and how those specific niches influence future development of hotels and resorts. Prerequisites: HMGT 352; junior or senior classification Credits 3. 3 Lecture Hours.
