Approaches and procedures for developing and maintaining effective manufacturer distributor relations: marketing channel design, channel roles, managing uncertainty, legal and ethical imperatives, conflict resolution, decision support and strategic marketing. Prerequisites: Grade of C or better in IDIS 240 or concurrent enrollment; industrial distribution major or technical sales minor Credits 3. 3 Lecture Hours.
Approaches and procedures for developing and maintaining effective manufacturer distributor relations: marketing channel design, channel roles, managing uncertainty, legal and ethical imperatives, conflict resolution, decision support and strategic marketing. Prerequisites: Grade of C or better in IDIS 240 or concurrent enrollment; industrial distribution major or technical sales minor Credits 3. 3 Lecture Hours.
