Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues. Prerequisites: Admission to upper division in Mays Business School, Agribusiness, or Maritime Business Administration; also taught at Galveston campus Credits 3. 3 Lecture Hours.
Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues. Prerequisites: Admission to upper division in Mays Business School, Agribusiness, or Maritime Business Administration; also taught at Galveston campus Credits 3. 3 Lecture Hours.
