Application of behavioral science to understand and predict consumer behavior; management of experiment design and execution; creation of solutions to real-world marketing problems in both business to business and business to consumer environments. Credits 3. 3 Lecture Hours.
Application of behavioral science to understand and predict consumer behavior; management of experiment design and execution; creation of solutions to real-world marketing problems in both business to business and business to consumer environments. Credits 3. 3 Lecture Hours.
