Nature and uses of marketing research in business; methods of collecting, analyzing and interpreting data needed for business decisions, with specific application to problems in marketing. Prerequisites: MKTG 321; BUSN 203 or STAT 211 Credits 3. 3 Lecture Hours.
Nature and uses of marketing research in business; methods of collecting, analyzing and interpreting data needed for business decisions, with specific application to problems in marketing. Prerequisites: MKTG 321; BUSN 203 or STAT 211 Credits 3. 3 Lecture Hours.
