Retail strategies around the marketing mix such as channels of distribution, private labels, customer service levels, visual presentation, and pricing that influence a retail business model; including how service organizations require a distinctive approach to marketing strategy in development and execution. Credits 3. 3 Lecture Hours.
Retail strategies around the marketing mix such as channels of distribution, private labels, customer service levels, visual presentation, and pricing that influence a retail business model; including how service organizations require a distinctive approach to marketing strategy in development and execution. Credits 3. 3 Lecture Hours.
