Concepts in account planning; gathering and analyzing data (database analysis, focus groups, interviews, surveys); compilation of research into a situation analysis and creative brief for use in a national advertising case competition. Prerequisites: MKTG 321, approval of instructor Credits 3. 3 Lecture Hours.
Concepts in account planning; gathering and analyzing data (database analysis, focus groups, interviews, surveys); compilation of research into a situation analysis and creative brief for use in a national advertising case competition. Prerequisites: MKTG 321, approval of instructor Credits 3. 3 Lecture Hours.
