Integrated perspective of marketing strategy and decision-making; creation, communication and delivery of value to customers; integration of elements of the marketing mix; determination and evaluation of alternative marketing strategies. ; graduating marketing senior Credits 3. 3 Lecture Hours.
Integrated perspective of marketing strategy and decision-making; creation, communication and delivery of value to customers; integration of elements of the marketing mix; determination and evaluation of alternative marketing strategies. ; graduating marketing senior Credits 3. 3 Lecture Hours.
